The Importance of WordPress PHP Update to Version 6.2

The Importance of WordPress PHP Update to Version 6.2

Calipso Business Development’s technical team specializes in designing and developing websites made in WordPress. This popular platform is built using the PHP coding language and has continuously evolved since its initial release in 2003. Over the years, there has been more than 550 WordPress PHP updates, with each release introducing improvements, bug fixes and new…

How to Prevent a Cyber Attack: It’s Better to be Safe than Sorry 
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How to Prevent a Cyber Attack: It’s Better to be Safe than Sorry 

Most business executives and owners of smaller businesses have heard of or suffered from online fraud.  Known as cyber-attacks, these malicious breeches prey on a company’s computer or cloud infrastructure, its employees and its clients to make illegitimate income for anonymous criminals who may live in faraway countries.    Based on the cost of these…

Most Underestimated Areas Series: Insight #1 Marketing and Sales Administration

Most Underestimated Areas Series: Insight #1 Marketing and Sales Administration

How confident are you that your company has a solid admin backbone behind your marketing and sales efforts? You can visualize this “backbone” as consisting of pricing, forecasting, templates and something I call “DAR”. Pricing is the science of exactly how much you need to charge to get the profit margin you need to run…

Business Insight Series: #3 Maximize Conversion With Strong Communication

Business Insight Series: #3 Maximize Conversion With Strong Communication

A great marketing campaign is only as good its conversion numbers. For marketers and sales managers, identifying post-campaign actions that will increase the percentage of prospects and leads who become paying customers can be tricky. Here at Calipso, we’ve found the solutions to such conversion challenges lie in fixing communication across three areas: technology dead-ends,…