In today’s fast-paced and increasingly remote world, we need to lean on technology to keep our businesses relevant. In sales and marketing, we need tools that allow us to handle the volume of opportunity that the economy presents to us. We take advantage of more opportunities when we have the tool kit necessary to handle…
Most business executives and owners of smaller businesses have heard of or suffered from online fraud. Known as cyber-attacks, these malicious breeches prey on a company’s computer or cloud infrastructure, its employees and its clients to make illegitimate income for anonymous criminals who may live in faraway countries. Based on the cost of these…
Running a Google Ads campaign is a great way to make short term revenue for your business. Those seeking to benefit from this powerful advertising tool need to mind the pitfalls and make the right decisions in three key areas: bid management, ad quality and outsourcing. Key Area #1: “Do Your Own Bid Management” Google…
How confident are you that your company has a solid admin backbone behind your marketing and sales efforts? You can visualize this “backbone” as consisting of pricing, forecasting, templates and something I call “DAR”. Pricing is the science of exactly how much you need to charge to get the profit margin you need to run…
This is the fourth and last post in Calipso Insights’ Scalable Marketing Series where we explore the concepts we adhere to when advising our Business Development client’s in specific areas. Today we look at customer service and the types of communication that help companies retain customers. So much of Business Development is focused on getting…
This is the second post in Calipso’s Scalable Marketing Series where we explore the concepts we adhere to when advising our Business Development clients. Today we look at administration and discuss why and how to achieve effective work Flow to maximize productivity. Have you heard of Flow in the context of getting work done? Flow…
A great marketing campaign is only as good its conversion numbers. For marketers and sales managers, identifying post-campaign actions that will increase the percentage of prospects and leads who become paying customers can be tricky. Here at Calipso, we’ve found the solutions to such conversion challenges lie in fixing communication across three areas: technology dead-ends,…
In today’s competitive marketplace, branding and how a business is perceived by the public is immensely important. Even so, many businesses today struggle to effectively present themselves online. By prioritizing the quality of visuals such as photography and videos, however, these businesses can close the gap between the perception and performance of their work to…
In any sales effort, a solid admin backbone is key to success. You can visualize this backbone as consisting of four fundamental elements: pricing, forecasting, templates and “DAR”, which stands for Data Archiving and Retrieval. Pricing, the first important element, is the science of determining how much to charge in order to obtain a profit…