1. What are the key digital trends in website marketing for businesses in 2024? In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for website owners looking to boost their online presence. One of the key players in this dynamic scenario is artificial intelligence (AI), a term that dominated the…
Meet Meta’s latest social media venture that blends Twitter’s functionality with Instagram’s reach. Let’s learn about ways to use Threads for business. In the ever-evolving world of social media, a new player has emerged to captivate users and redefine the way we connect and share. Threads, a social media app created by Meta, the makers…
Calipso Business Development’s technical team specializes in designing and developing websites made in WordPress. This popular platform is built using the PHP coding language and has continuously evolved since its initial release in 2003. Over the years, there has been more than 550 WordPress PHP updates, with each release introducing improvements, bug fixes and new…
A great marketing campaign is only as good its conversion numbers. For marketers and sales managers, identifying post-campaign actions that will increase the percentage of prospects and leads who become paying customers can be tricky. Here at Calipso, we’ve found the solutions to such conversion challenges lie in fixing communication across three areas: technology dead-ends,…
In today’s competitive marketplace, branding and how a business is perceived by the public is immensely important. Even so, many businesses today struggle to effectively present themselves online. By prioritizing the quality of visuals such as photography and videos, however, these businesses can close the gap between the perception and performance of their work to…
In any sales effort, a solid admin backbone is key to success. You can visualize this backbone as consisting of four fundamental elements: pricing, forecasting, templates and “DAR”, which stands for Data Archiving and Retrieval. Pricing, the first important element, is the science of determining how much to charge in order to obtain a profit…