Business Insight Series: #3 Maximize Conversion With Strong Communication

Business Insight Series: #3 Maximize Conversion With Strong Communication

A great marketing campaign is only as good its conversion numbers. For marketers and sales managers, identifying post-campaign actions that will increase the percentage of prospects and leads who become paying customers can be tricky. Here at Calipso, we’ve found the solutions to such conversion challenges lie in fixing communication across three areas: technology dead-ends,…

Business Insight Series: #2 Elevate Branding With Strategic Visuals

Business Insight Series: #2 Elevate Branding With Strategic Visuals

In today’s competitive marketplace, branding and how a business is perceived by the public is immensely important. Even so, many businesses today struggle to effectively present themselves online. By prioritizing the quality of visuals such as photography and videos, however, these businesses can close the gap between the perception and performance of their work to…

Business Insight Series: #1 Build A Strong Backbone for Sales

Business Insight Series: #1 Build A Strong Backbone for Sales

In any sales effort, a solid admin backbone is key to success. You can visualize this backbone as consisting of four fundamental elements: pricing, forecasting, templates and “DAR”, which stands for Data Archiving and Retrieval. Pricing, the first important element, is the science of determining how much to charge in order to obtain a profit…