In today’s fast-paced and increasingly remote world, we need to lean on technology to keep our businesses relevant. In sales and marketing, we need tools that allow us to handle the volume of opportunity that the economy presents to us. We take advantage of more opportunities when we have the tool kit necessary to handle…
How confident are you that your company has a solid admin backbone behind your marketing and sales efforts? You can visualize this “backbone” as consisting of pricing, forecasting, templates and something I call “DAR”. Pricing is the science of exactly how much you need to charge to get the profit margin you need to run…
This is the fourth and last post in Calipso Insights’ Scalable Marketing Series where we explore the concepts we adhere to when advising our Business Development client’s in specific areas. Today we look at customer service and the types of communication that help companies retain customers. So much of Business Development is focused on getting…
This is the second post in Calipso’s Scalable Marketing Series where we explore the concepts we adhere to when advising our Business Development clients. Today we look at administration and discuss why and how to achieve effective work Flow to maximize productivity. Have you heard of Flow in the context of getting work done? Flow…