SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is the only marketing tool that is completely within the control of a business owner. Other marketing options rely heavily on the policies and efforts of other companies. How so? Well, both online and offline advertising and social media rely on timings, placement and algorithms that are determined by the owners of the platforms. Also, when a business owner stops paying for ads, the ads immediately stop being effective. SEO is different, once a few months of SEO has been completed, the benefits continue to endure for a long time. This makes paying for a quality SEO service the best marketing investment a company can make.
- Building a website’s relevance and authority with Google
- Building a website’s relevance and authority with Bing
- Improving search rankings based on geographic location
- Generating more leads from a website’s contact page